Rapidly expanding taquito franchise set to open six new locations across California and Arizona

Chino Hills, CA  (RestaurantNews.com)  Roll-Em-Up Taquitos – the nation’s first taquito focused franchise– is carrying its strong momentum into the summer, announcing six signed leases that will open new locations across the Southwest United States.

After beginning to franchise last year, the brand opened two new locations in 2021, and has 20 more expected to open by the end of this year. In addition to the six new leases that have recently been signed, Roll-Em-Up Taquitos has 471 locations in various stages of development across the country.

“We’ve seen Roll-Em-Up Taquitos grow tremendously over this past year,” said Chris Wyland, Vice President of Franchise Development for Roll-Em-Up Taquitos. “We opened two new locations, sparking a chain reaction that has carried over into 2022. This growth has allowed us to sign multiple multi-unit agreements and leases across the country. Throughout the past year, Roll-Em-Up has introduced a variety of new technologies, innovations, and operating systems to continue to attract qualified franchisees. To top it all off, we are thrilled to see these six new leases signed and our growth really begin to come to fruition.”

The new leases were signed throughout California and Arizona. The leases include:

“Announcing Roll-Em-Up Taquitos’ franchise opportunity was a big deal for our brand, and we are so excited to continue moving forward with our growth through these recently signed leases,” said Ryan Usrey, Founder and CEO of Roll-Em-Up Taquitos. “Getting these recently executed leases into A+ sites is really just the beginning. We will also soon be announcing our new drive thru only concept that I believe will be a game changer for our brand and franchise partners.”

The story of Roll-Em-Up Taquitos is simple and began in the home of the Usrey family, where father (Ron) and Son (Ryan) fell in love with Mama Karen’s famous beef taquitos. The Usrey family, including patriarch Ron, always talked about opening their taquitos-only eatery, but unfortunately, Mama Karen passed before that dream became a reality. Fast-forward to today, they are “Blastin Reggae” and opened the first Roll-Em-Up Taquitos in Chino Hills, California in 2019, where they sold an average of 3,500 taquitos a day. Today, the brand has three locations open across Southern California in Chino Hills, Brea, and Victorville.

To help share Mama Karen’s famous taquitos with families nationwide, Roll-Em-Up Taquitos is actively seeking franchise partners with previous restaurant ownership experience and passion for the brand. With a territory fee of $20,000 and a franchise fee of $20,000, the initial investment to own and operate a Roll-Em-Up Taquitos restaurant ranges from $278,000-$585,000.

For more information about Roll-Em-Up Taquitos franchise opportunity, please visit www.franchise.rollemup.com.

For years the Usrey family (including patriarch Ron) always talked about their dream of opening their taquitos-only eatery based on Mama Karen’s beef taquitos, but unfortunately, Mama Karen passed away before they could realize the dream together. Founded in 2019 and franchising since 2021, Roll-Em-Up Taquitos offers only the freshest ingredients for their five different styles of taquitos that are always hand-rolled and pan-fried to order in custom cast iron skillets. Today, there are three open locations in California, with 471 in various stages of development. For more information, visit www.rollemup.com. Find us on Facebook, Instagram, Twitter and TikTok.

Contact: Catrina Weiss Franchise Elevator PR cweiss@franchiseelevator.com